Agora é Que São Elas

Agora Sao Elas reimagines life in a Brazilian town through the lens of working class women and their families. Drawn from Paulo Jose's Cidade das Formigas, the show centers on Formiga Real where factory floors meet kitchen tables. Antonia Mendes Galvao, the matriarch played by Vera Fischer, leads a close knit clan juggling love, debts and dreams. Her circle includes Juca Tigre, a wry family friend played by Miguel Falabella, Leo, a bright stubborn daughter played by Debora Falabella, and brothers Vito and Vanvan whose schemes mix affection with trouble. The tone blends soap opera heart with brisk comedy, celebrating resilience, community, and the humor of everyday life. No spoilers, just a portrait of life in a working town.

Directed by Leandro Neri, Amora Mautner and Roberto Talma, the series brings together a team of trusted Brazilian TV craftsmen. Created by Ricardo Linhares, Paulo Jose and Filipe Miguez, it premiered in 2003 and fuses soap humor with intimate family drama drawn from Cidade das Formigas and the town of Formiga in Minas Gerais.

There are no widely documented major nominations or wins for this title. The cast and production are respected names in Brazilian TV, but the series did not register major awards in major ceremonies.

The series is noted for portraying the everyday wage economy of Brazilian women, showing how household income is tied to female labor. It contributed to conversations about work, family, and community life in regional towns and in Brazilian media more broadly. Its humor and warmth helped it find a loyal domestic audience.

Critics and audiences responded with warmth to the ensemble and the witty balance of soap and comedy. Central themes include family loyalty, economic resilience, neighborly solidarity, and the pull between tradition and modern life, all delivered with a distinctly Brazilian sensibility.