As If It Were the First Time

Luci lives with short-term memory loss, and Diego is drawn to her anew every time they meet. He tries to build a relationship despite the way recent events simply vanish for her, so the story concentrates on the small, repeated efforts that keep them close. The film stays in everyday scenes, trading expected comic set pieces for quieter moments as Diego invents ways to preserve their shared past. He uses notes, photos and rituals to patch together a sense of continuity, while friends and family add humor and occasional strain. The synopsis leaves out twists and endings, focusing instead on the steady work of connection and the everyday choices that make love persist.

Released in 2019, the comedy was created by George Wing and Mauricio T. Valle and features Ximena Romo and Vadhir Derbez, with Alejandro Camacho and Iliana Fox in supporting parts. It was presented to Spanish-speaking audiences as a light romantic comedy.

There are no widely reported box office figures for this title, and available reporting is limited. The film appears to have had a mainly domestic or festival-oriented release with modest commercial visibility, so it did not register as a major international box office performer.

Audiences gave it roughly a 6.822 out of 10 average score from 194 votes, indicating generally favorable reactions to the leads' rapport and the film's warm humor, though some viewers pointed to repetitive plotting. Key themes include memory and identity, trust and caretaking, and how daily practices shape a relationship when recollection is unreliable.

Although it didn't become a mainstream cultural touchstone, the movie found a niche among fans of Latin romantic comedies and encouraged conversations about portraying cognitive conditions with sensitivity. Clips and images circulated among admirers online, and its modest exposure helped introduce Romo and Derbez to viewers interested in contemporary Mexican comedies.