Business Proposal

Shin Ha-ri takes her friend’s place at a blind date with the plan to chase the man off, but the evening goes sideways when the unlucky suitor turns out to be Kang Tae-moo, the hard-edged CEO at her workplace. To avoid awkwardness and personal entanglements, Tae-moo proposes a fake engagement, and Ha-ri accepts to protect her friend and her job. The arrangement creates a steady stream of comic situations and romantic friction as they keep their charade going amid jealous colleagues, meddling family members, and the slow shift from convenience to real feelings. The series keeps the tone light while the leads deal with work politics, personal expectations, and growing trust.

The series premiered in 2022, created by Han Sul-hee, Park Seon-ho, and Hong Bo-hee, and features Ahn Hyo-seop and Kim Se-jeong in the leads, with Kim Min-gue, Seol In-a, and Lee Duck-hwa rounding out the core cast; it was distributed internationally on streaming platforms.

The show drew attention during award season in South Korea, receiving recognition across domestic year-end lists and ceremonies. Cast performances were singled out in popularity and acting categories, and the production earned nominations that reflected its strong audience appeal rather than only critical acclaim.

Business Proposal became a global fan favorite, with memorable moments and chemistry that spawned fan edits, memes, and social media buzz. Its fashion and dining scenes were widely shared, and the leads gained a notable boost in visibility, turning several scenes into repeatable pop culture references among K-drama viewers.

Critics and audiences responded well overall, as reflected in its 8.447/10 average from 695 votes. Reviews often praised the comic timing between the leads, the blend of office rivalry and family dynamics, and the way the story treats themes like class differences, identity and honesty, and balancing personal desire with social expectations.