Logorama

Logorama places us in a neon drenched city built entirely from corporate logos and mascot imagery. In this glossy world a pair of police officers sculpted from the Michelin Man pursue an armed Ronald McDonald as chaos erupts through the streets. The chase slices through a panorama of familiar brands, turning commercial icons into characters with motives, swagger, and rivalries. As the unlikely fugitive speeds away, the pursuing duo blurs lines between law and spectacle, inviting viewers to question the puppeteers behind every billboard and backdrop. The film uses humor and visual density to critique consumer culture while keeping the action tight and brisk, never losing its satirical edge.

Directed by Hervé de Crécy, François Alaux, and Ludovic Houplain, Logorama debuted in 2009 as a short film. Produced by Autour de Minuit, it merges 3D animation with a dense collage of corporate logos.

It earned widespread festival attention and went on to win the Academy Award for Best Animated Short Film at the 82nd Academy Awards. The win underscored how a bold critique of branding could land with both humor and formal audacity.

Logorama has become a landmark in branding satire, turning familiar mascots into a bold cinematic vocabulary. Its audacious montage of logos and characters sparked conversations about consumer culture, influencing later animated shorts and drawing attention to the power and reach of corporate imagery.