Love Is in the Air

Eda Yıldız has one clear goal: to study abroad and build a future on her scholarship. When wealthy businessman Serkan Bolat rescinds the funding she relied on, she’s left with nothing but a high school diploma and shattered plans. Serkan then proposes a blunt bargain, he will restore the scholarship if Eda pretends to be his fiance for two months. She refuses at first, but shifting circumstances push her into the arrangement she wanted no part of. Keeping up the charade forces both of them into awkward situations, growing attraction, sharp disagreements and rare moments of tenderness. The series follows their evolving relationship with humor and tension, without giving away how things finally resolve.

Created by Ayse Uber Kutlu and released in 2020, Love Is in the Air stars Hande Erçel and Kerem Bürsin, with Evrim Doğan, Anıl İlter and Elçin Afacan in supporting roles, filmed in contemporary Turkish settings.

The show earned notable viewer recognition at Turkish television award events, receiving nominations and several fan-voted honors that highlighted the leads' performances and the series' popularity among younger viewers.

Its lead pairing quickly generated a broad international fanbase, sparking trending clips, memes and fan communities on social platforms. The chemistry between the stars elevated interest in Turkish romantic comedies abroad and helped the series reach audiences outside its home market through social sharing and streaming.

Audiences and many critics responded positively, reflected in an 8.218/10 average from over 3,100 votes. The show blends romantic comedy conventions with themes of class tension, professional ambition and family loyalty, balancing lighthearted setpieces and laugh lines with more serious confrontations and emotional payoffs.