Minx

Joyce is a young feminist with editorial ambition who wants to change how women see themselves and their desire. She hooks up with Doug, a struggling publisher who knows how to sell trouble, and they assemble a ragtag staff to create what they hope will be the first erotic magazine aimed at women. Episodes mix workplace humor with moments of real tension as the team deals with advertisers, censors, and their own moral arguments. The story shows how ideals collide with the practical business of publishing, how alliances form and fray, and how launching a risky magazine forces everyone to rethink assumptions about sex, power, and profit without revealing later plot surprises.

Created by Ellen Rapoport and Emma Gase, Minx premiered in 2022 on HBO Max. The series stars Ophelia Lovibond as Joyce and Jake Johnson as Doug, with Lennon Parham, Jessica Lowe, and Oscar Montoya rounding out the core ensemble.

The series did not secure major industry awards during its initial run, though critics and some industry commentators singled out the cast and production design for attention. It found a dedicated audience that kept the conversation about the show alive after its early seasons.

Minx triggered discussion about how mainstream entertainment handles female desire and the history of gendered media, and its 1970s production design and costumes inspired fan interest and online commentary. A vocal fanbase and social-media conversations highlighted the show’s stylings and themes, helping it maintain visibility beyond standard ratings cycles.

Audience and critic response was mixed to positive, with a viewer average of 6.758/10 from 99 votes. Reviewers and fans tended to praise the chemistry among the leads and the period detail, while noting uneven tonal shifts between broad comedy and sharper dramatic moments. Central themes include feminism, sex positivity, the clash between creative ideals and commercial pressures, and the messy politics of a male-dominated industry trying to sell a new idea.