No

In 1988 Chile, as international pressure pushes the dictatorship toward a plebiscite, a nation faces a chance to decide if Augusto Pinochet will extend his rule. A brash young advertising executive, René Saaverdra, is recruited by opposition leaders to lead the No campaign. With little money, a skeptical press, and an army of watchers from the regime, he and a small team conceive a bold strategy that treats politics like a consumer product to be sold. They craft simple messages, catchy visuals, and a soundtrack that speaks to ordinary people who crave change. The effort pushes them into a high stakes game where timing, media reach, and nerve could decide the fate of a country on the verge of transformation.

Directed by Pablo Larraín and written by Pedro Peirano and Antonio Skármeta, No released in 2012; it portrays the real life No campaign during Chile's 1988 plebiscite, with Gael Garcia Bernal in the lead. The production features meticulous recreations of late 1980s urban spaces and period audiovisuals.

The film earned international acclaim and an Academy Award nomination for Best Foreign Language Film at the 85th Academy Awards, underscoring its precise direction, Gael Garcia Bernal's standout performance, and its timely meditation on media power and civic courage. Its technical craft and Bernal's restrained performance help anchor the political argument without turning history into a lecture.

The No campaign depicted in the film sparked renewed public interest in Chilean political history and the role of advertising in democracy. It inspired discussions about political branding, media literacy, and the power of images, with posters and slogans echoing in classrooms and on television across the country for students and viewers alike.

Critics praised the film for balancing sharp political analysis with human drama. It probes themes of manipulation and hope, the tension between persuasion and truth, and how ordinary citizens can influence history when media and politics collide, sometimes with surprising warmth and human complexity in unexpected ways.