O Negocio poster

O Negocio

TV Show TV-MA 2013 55m/ep 7.8 /10 Ended
HBO Brasil A HBO Brasil Original
Directed by Michel Tikhomiroff

Three women carving out a living in a world that looks down on their line of work decide to shake things up using savvy business sense. Karin, Luna, and Magali are adult service providers who pool their talents, sales, and customer relationships and experiment with marketing tricks to raise their... Read more

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Streaming availability last verified: January 14, 2026

About O Negocio

Three women carving out a living in a world that looks down on their line of work decide to shake things up using savvy business sense. Karin, Luna, and Magali are adult service providers who pool their talents, sales, and customer relationships and experiment with marketing tricks to raise their profiles, grow their clientele, and take control of their futures. Set in a bustling Brazilian urban scene, O Negocio sticks to a grounded, witty tone as the trio negotiates loyalties, rivals, and the daily grind. What starts as a playful rebranding effort gradually reveals the deeper stakes of independence and friendship.

Directed by Michel Tikhomiroff, with creators Rodrigo Castilho, Luca Paiva Mello, and Camila Raffanti, the series debuted in 2013. It's a Brazilian production that centers on modern entrepreneurial dynamics.

Critically it reads as a sharp blend of comedy and drama that centers on agency, friendship, and economic choices. The ensemble keeps the tone human and witty while probing themes of stigma, resilience, and teamwork, with a watchable ensemble delivering steady performances.

Cultural impact note: the show stands out for its frank portrayal of sex work as a business and for a distinctly Brazilian urban vibe. It offers a vivid snapshot of female collaboration and entrepreneurial ambition set against social norms.

Details

Release Date
August 18, 2013
Episode Length
55m
Rating
TV-MA
User Ratings
154 votes
Type
TV Series
Seasons
4
Episodes
51
Network
HBO Brasil
Status
Ended
Genres
Comedy, Drama
Country
Brazil
Studio
HBO Latin America +2 more
External Links
View on IMDB

Cast

Rafaela Mandelli

Rafaela Mandelli

Karin

Juliana Schalch

Juliana Schalch

Luna

Michelle Batista

Michelle Batista

Magali Becker

Aline Jones

Aline Jones

Mia

Gabriel Godoy

Gabriel Godoy

Oscar

Guilherme Weber

Guilherme Weber

Ariel

Isabel Wilker

Isabel Wilker

Lívia

Hélcio Henriques

Hélcio Henriques

Membro da seita

Eduardo Semerjian

Eduardo Semerjian

César

Kauê Telloli

Kauê Telloli

Tomás Zanini

Director: Michel Tikhomiroff

Created by: Rodrigo Castilho, Luca Paiva Mello, Camila Raffanti

Seasons (4 seasons, 51 episodes)

Season 1

Season 1

13 episodes - 2013

Season 2

Season 2

13 episodes - 2014

Season 3

Season 3

13 episodes - 2016

Season 4

Season 4

12 episodes - 2018

More from HBO Latin America

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Frequently Asked Questions

O Negocio is available to stream on Max. You can also rent or buy it on Apple iTunes and Vudu.

Yes, O Negocio is available to stream on Max.

Yes, you can buy on Apple iTunes and Vudu.

O Negocio has 4 seasons with a total of 51 episodes.

With a rating of 7.8/10 from 154 viewers, O Negocio is well-regarded and recommended by viewers.

Three women carving out a living in a world that looks down on their line of work decide to shake things up using savvy business sense. Karin, Luna, and Magali are adult service providers who pool their talents, sales, and customer relationships and experiment with marketing tricks to raise their...

O Negocio stars Rafaela Mandelli, Juliana Schalch, Michelle Batista, Aline Jones, and Gabriel Godoy.

O Negocio was created by Rodrigo Castilho, Luca Paiva Mello, and Camila Raffanti.

O Negocio was released on August 18, 2013.

O Negocio is a Comedy and Drama series.

O Negocio follows Karin, Magali, and Luna, three call girls who apply marketing know-how to the world's oldest profession. The show blends comedy and drama as they navigate their business and personal lives.

Rafaela Mandelli plays Karin, Juliana Schalch plays Luna, and Michelle Batista plays Magali Becker, the trio at the center of the story. Aline Jones plays Mia and Gabriel Godoy plays Oscar, rounding out the main cast.

The series has four seasons and a total of 51 episodes. It has ended, with the story complete.

Michel Tikhomiroff directed the series, and it was created by Rodrigo Castilho, Luca Paiva Mello, and Camila Raffanti. It carries a TV-MA rating and has an audience score around 7.8 out of 10.