Pink Lipstick

Yoo Ga-eun seems like a kind, trusting woman who married her boyfriend Park Jung-woo expecting a normal life. That life collapses when she learns Jung-woo had an affair with her longtime friend Mi Ran, and that the child she raised as her adopted daughter is actually their child. Stung and humiliated, Ga-eun decides to rewrite the rules. She accepts a marriage to Maeng Ho Geol, a wealthy clothing magnate, as part of a careful, secret plan to expose and punish the people who hurt her. Along the way she meets Ha Jae Bum, a man who falls for her and promises true, steady support, which complicates her drive for retribution.

Pink Lipstick premiered in 2010 as a TV series mixing comedy and drama, starring Park Eun-hye as Yoo Ga-eun alongside Moon Ji-yoon, Lee Joo-hyun, Maybee, and Yu Ji-in. The show was produced for domestic Korean broadcast audiences nationwide on television.

Pink Lipstick did not register notable wins at major international awards, and there are no widely reported Emmy, Golden Globe, or high-profile festival recognitions for the series during its original broadcast run. Its awards presence was limited, and it did not become a standard awards-season contender within Korean television circles.

The series did not leave a wide cultural imprint outside its initial audience, though it reflects familiar revenge and family-secret motifs common in Korean TV melodramas. It attracted a niche fan base who discuss plot twists and character choices online, but it didn't generate catchphrases or a broad cultural presence.

Critical response was largely negative, reflected in a low audience rating and a 3.0/10 vote average, with many viewers criticizing plot contrivances and tonal imbalance. The show centers on betrayal, revenge, marriage and questions of social status, mixing humor with melodrama and moral ambiguity that divides viewers over its tone.