Priceless

Desperate for cash and a fresh start, James signs on to drive a small truck across the country hoping for a quick payday. It isn’t long before he discovers the job hides a darker reality. He stumbles into a dangerous human trafficking operation and realizes his ordinary life has collided with criminal chaos. With threats mounting and help far away, he chooses to stand up instead of walking away, risking everything to disrupt the ring and rescue the woman he is growing to love. His decision changes him and tests the line between courage and danger, as he fights to keep faith with his own values while facing the consequences of getting involved.

Priceless arrived in 2016 under the direction of Ben Smallbone with a screenplay by Chris Dowling, Tyler Poelle and Joel Smallbone. Joel Smallbone stars as James, a man thrust into danger, with Bianca A Santos as Antonia, and a supporting cast that includes David Koechner, Jim Parrack and Amber Midthunder.

Critics noted the earnest faith based tone and the tense rescue premise. The film wrestles with redemption and sacrifice, showing how a desperate decision can push a person toward courage or error. The storyline uses a straightforward structure to explore moral responsibility, while the performances, especially from Smallbone and Santos, ground the emotions in believable relationships. Some reviewers praised its sincerity and social relevance, though others felt the narrative stayed on a conventional path.

Priceless connected with faith based audiences and trafficking awareness circles, using a rescue tale to spark conversations about personal responsibility and the costs of doing the right thing. It found a place in church screenings and discussion guides that pair modern crime stories with messages of grace and second chances, offering a hopeful lens on a grim topic.

Box office details for Priceless are not widely published, reflecting a limited release and modest earnings. The film has built a niche following rather than broad commercial impact, appealing to viewers seeking faith centered dramas and stories of rescue.