Reborn Rich

A loyal company man is betrayed, framed for embezzlement, and killed by the very people he served. He wakes up reborn in the body of the youngest heir of the conglomerate that destroyed him, carrying the memories and grievances of his past life. Instead of subtle revenge, he sets out to take the family empire apart from the inside, using insider knowledge, new status, and ruthless strategy to climb to the top. The show keeps the focus on schemes, family power plays, and the cost of vengeance, without revealing how any final reckonings resolve.

Released in 2022, Reborn Rich is directed by Kim Sang-ho and created by Kim Tae-hee, Jung Dae-yoon, and Jang Eun-jae. It stars Song Joong-ki as the reborn protagonist, with Lee Sung-min, Shin Hyun-been, Yoon Je-moon, and Kim Shin-rock in key roles, bringing a high-profile cast to the series' corporate thriller setup.

The series drew attention during awards season in South Korea, with reviewers and industry observers noting its production values and lead performances. It was discussed in year-end roundups and became part of conversations about standout television from 2022, reflecting both critical notice and popular interest.

Reborn Rich made waves for its portrayal of chaebol life and the mechanics of corporate takeover, prompting conversations about inequality, corruption, and inheritance. Song Joong-ki's dual nature as both wronged employee and privileged heir generated particular buzz, and scenes of boardroom maneuvering and legal intrigue were widely shared and discussed online.

Critics and audiences gave mixed to favorable marks overall, with a user score around 8.0 out of 10 based on a moderate number of votes. Reviewers highlighted the show's moral complexity, tense plotting, and focus on power dynamics, while some noted moments of excess in tone or pacing. At its core, the series is interested in how identity, ambition, and memory shape a person's appetite for revenge and rule.