Ride 'Em Cowboy

An auto dealer rolls into a rugged western town just as a band of armed desperadoes rides into the same place. The newcomer brings modern machines and a salesman swagger, rattling a town that is already on edge. The clash between slick new temptations and dusty frontier life sets up a string of comic misfires as quick wits collide with slow drawl. Oscar Newford, the savvy dealer, tries to win over wary townsfolk with sly pitches and fast talk while Maybelle and Pistol Pete add mischief to the street scenes. With a brisk pace and light tone, the story threads together sales patter, spur ridden chases and small town schemes, all in a frame that nods to silent comedy sensibilities.

Directed by Al Christie, Ride 'Em Cowboy (1924) is a brisk silent Western comedy that pairs Bobby Vernon with Charlotte Stevens and Tom Murray, with Walter Graham credited as creator and the gags built around a salesman in a rough town.

Box office figures for Ride 'Em Cowboy aren't documented in the readily available data and are not publicly available, which is common for many silent era westerns of the 1920s. The film's era and format make broad commercial tallies hard to verify.

Because Ride 'Em Cowboy is a late silent era comedy, its lasting footprint is limited. Yet the premise of a modern auto dealer clashing with desperadoes in a frontier town hints at a broader 1920s fascination with progress rubbing against old West myth, a familiar screen trope of the time.

Reception and themes lean toward lighthearted frontier comedy, contrasting modern salesmanship with dusty Western bravado. The auto dealer in a rough town creates a collision of tech and tradition, yielding banter, pratfalls and a romp through small town tensions. That balance between wit and pace suits a crowd seeking humor.