Ti Ti Ti

Ti Ti Ti reworks a classic soap about two rival fashion designers whose personal and professional lives constantly collide. Ariclenes Martins, who moonlights as the glamorous Victor Valentim, and André Spina, known to the public as the celebrated Jacques Leclair, use showmanship and deception to outdo each other in couture and publicity. Their contests spill into salons, runways and romantic entanglements, pulling in flamboyant figures like Jaqueline Maldonado and younger characters who complicate loyalties and ambitions. The tone mixes humor and melodrama, keeping the focus on creativity, rivalry and how identity is performed in public and private.

Directed by Jorge Fernando, Ary Coslov, Maria de Médicis and Marcelo Zambelli, this 2010 series was created by Maria Adelaide Amaral, Vincent Villari and Marta Nehring, and it’s a modern remake of the 1985 telenovela of the same name.

Ti Ti Ti didn’t claim major international prizes, but it attracted attention within Brazilian television circles during its run. Performances by the leads and the show’s balance of satire and melodrama were noted by critics and viewers, even if it wasn’t a sweep at awards season.

The show helped bring fashion and costume play back into mainstream Brazilian soap conversation, renewing interest in vintage couture and theatrical persona play. Its characters and set pieces became common reference points on social media in Brazil while inspiring themed parties and fashion commentary, especially among younger audiences who discovered the story through the remake.

Critics and viewers generally rated the series positively, reflected in a modestly strong audience score. Reviewers highlighted how Ti Ti Ti mixes campy humor with character-driven stakes, and how identity, reinvention and rivalry are treated with both satire and genuine emotion. The performances, especially by Murilo Benício and Alexandre Borges, were frequently singled out for bringing charisma and comic timing to the central feud.