Harsh Couture

Paula Pratta is a fashion influencer whose world pivots on one essential person her son. He walks away from business school in California to join a permaculture institute in the Amazon, and Paula, armed with only a plan and her assistant Taylor, heads off to find him. She steps into a life that rejects the filters of glossy feeds and discovers a reality far richer and messier than her curated posts allow. Along the way she meets people who live off the land and ideas that challenge her priorities. The pursuit becomes less about reclaiming a brand and more about learning what truly matters, including connections, resilience and a sense of belonging. The humor comes from missteps and culture clashes, and it hints at a personal transformation without spoiling the ending. For audiences seeking warmth and laughs.

Directed by Flávia Lacerda, Harsh Couture comes from an original concept by Marcelo Saback, Célio Porto and Ingrid Guimarães. The film blends comedy with an offbeat adventure as a fashion star digs into a wilder world beyond glossy feeds online.

Box office numbers have not been publicly reported yet, and the film's commercial performance remains unverified in global tallies. Harsh Couture is positioned more as a festival or streaming release than a blockbuster, with emphasis on character and humor throughout.

There are no major awards listed for Harsh Couture at this time. The project has drawn attention for its director and the ensemble cast, particularly Ingrid Guimarães in the lead, but it has not secured notable nominations. The tone aims for light satire and warmth even in its festive mood.

Early reviews praise its quick wit and the clash between influencer gloss and rugged jungle reality. The film probes authenticity versus image and shows how relationships, not followers, shape a life worth living, as Paula learns to value people and places over pixels bringing humor heart and surprising moments forward.