That Sugar Film

That Sugar Film follows Damon Gameau as he tests a bold hypothesis: can a supposedly healthy diet still contain hidden sugar that affects the body? Over a set period he consumes only foods marketed as healthy while keeping a close eye on his health markers. The aim is to reveal how sugar hides in everyday items from breakfast bowls to snacks and drinks, and how ordinary shopping choices can silently ride up sugar intake. Interspersed with witty sketches and conversations, the film uses Gameau's own body as a lab notebook, charting energy highs and lows, mood shifts, and subtle changes to his liver and weight. The result is a lively, accessible look at the sugar issue.

Released in 2014, That Sugar Film is directed by Damon Gameau. It presents an original concept rather than based on a book or prior material, blending documentary storytelling with a self conducted experiment to illuminate hidden sugar in everyday foods.

Box office numbers for That Sugar Film are not widely publicized, reflecting its status as a documentary with a modest commercial footprint rather than a mainstream blockbuster.

That Sugar Film helped spark conversations about everyday sugar and supermarket labeling. By using humor and visual sketches, it made complex health topics approachable and pushed audiences to scrutinize marketing claims. It contributed to broader discussions about public health and consumer responsibility.

Critics generally welcomed the film for its clear, accessible approach to a dense subject, though some noted a bias toward alarm rather than nuance. Its themes center on the seductive marketing of sugar, personal choices, and the tension between industry practices and public health.