The Dinah Shore Chevy Show

The Dinah Shore Chevy Show was a weekly variety program built around Dinah Shore's easy, personable hosting and musical performances. Each episode mixed live songs, light comedy sketches and guest appearances, with Shore often leading the musical numbers herself. Chevrolet underwrote the series, so the program blended entertainment with sponsor messaging, including Shore singing "See the U.S.A. in Your Chevrolet" as the show's theme. Airing on NBC from October 1956 through June 1963, the series aimed at family audiences and showcased popular tunes and Hollywood guests, offering a polished, TV-friendly stage for performers and an image-maker for both host and sponsor. Many episodes were staged in front of a live studio audience, and rotating celebrity guests kept the line-up varied.

The program debuted on NBC in October 1956 and ran until June 1963, produced with Chevrolet as its sponsor, and featured Shore performing the show's signature theme song throughout its run, capitalizing on prime-time exposure and cross-promotion to national audiences.

There aren't widely documented major industry awards tied specifically to the series. Industry records don't list significant Emmy or Golden Globe wins connected to the program, and historical accounts tend to note the show's sponsor integration more than trophy counts.

The show's biggest legacy is the long-lived association between Dinah Shore and Chevrolet, with the "See the U.S.A. in Your Chevrolet" theme living on in ads after the series ended. The format reinforced the celebrity-hosted variety hour as a network staple and influenced how brands broadly used stars in advertising.

Contemporary audiences tended to enjoy the program's friendly tone and musical focus, though modern critical attention is limited; user ratings are modest, for example a 6.0/10 average from a small number of votes. The show emphasized mainstream pop, light comedy, staged performances and integrated sponsor segments, reflecting 1950s broadcast style.