The Farm (BR)

A Fazenda places a rotating cast of Brazilian celebrities on a working farm where they live together for about three months, cut off from friends, family, and the media. Cameras film their daily chores, staged tasks, and private conversations around the clock, so contestants have almost no real privacy. Producers set physical and social challenges that test skill and temperament, and periodic rewards or penalties affect comfort and status. Each week the public votes and someone leaves, trimming the group until a single celebrity takes the grand prize. Success depends on juggling practical farm duties, on-camera persona, and social strategy, as alliances and rivalries shape who stays and who gets nominated. The tone swings between mundane labor and orchestrated confrontation.

Premiering in 2009, the Brazilian adaptation was directed by Rodrigo Carelli and stems from Strix's Swedish format. Record produced it with Sony and Endemol, offering a presenter-led show hosted by Adriane Galisteu, plus Record-owned pay-per-view and online streams.

The series hasn't been a major player in international award circuits, and early seasons did not collect high-profile industry trophies. Its recognition comes mostly from ratings, tabloid attention, and recurring seasons rather than formal awards or festival honors. Acknowledgment came through press coverage and viewer attention, not industry prizes.

A Fazenda established a visible place in Brazilian pop culture, turning participants into tabloid subjects and fueling watercooler debates. Its round-the-clock feeds and live eviction format encouraged fan engagement, while recurring editions kept it part of Brazil's reality TV landscape and a platform for celebrity reinvention and ongoing tabloid narratives.

Critical and audience response has often been mixed to negative, with user scores like 2.8/10 from a small sample reflecting fatigue with produced drama. The show leans on constant surveillance, staged competitions, social maneuvering, and the contrast between celebrity image and everyday farm work, dividing audiences.