Don't Follow Me

Carla is an aspiring influencer who moves into a building famous for its hauntings, hoping to break through with viral ghost videos. At first she stages sightings and edits footage to attract followers, treating the flat like a set and the apparition like content. As she pushes for more extremes, events that begin as pranks bleed into something darker, and subtle signs suggest an actual presence has taken interest in her. The film follows her unraveling sense of reality as friends, viewers, and even she struggle to tell performance from genuine terror, with paranoia and blurred perception growing in scale and intensity.

Directed by siblings Eduardo Lecuona and Ximena García Lecuona, the 2025 film stars Karla Rodríguez Coronado as Carla, with Yankel Stevan, Julia Maque, Cesar Serrano Prado "Parker", and María Ulloa rounding out the principal cast.

The movie had a limited theatrical roll-out, aimed at genre festivals and specialty cinemas, and public box office data was modest and split across regional releases rather than a wide global run.

Don't Follow Me tapped into late-era social media anxieties, where audience attention and authenticity collide. Scenes of staged scares that spiral into real dread sparked online conversations about influencers who manufacture drama, and the film's imagery of screens, reflections, and edited clips stuck with some viewers.

Critical reaction has been mixed, reflected in its modest 5.5/10 user rating from a small pool of votes. Reviewers often noted the film's interest in perception, performance, and the costs of chasing visibility, while opinions differed on pacing and how effectively the horror payoff landed. Themes of gaslighting, unreliable testimony, and the corrosive feedback loop of fame are central, and the movie leans on atmosphere and escalating unease rather than outright explanation.