I AM BOXER

I AM BOXER turns the reality competition up to a physical maximum, with celebrities and contenders put through a regimen of boxing drills, staged matches, and survival-style tests designed by Ma Dong-seok, known internationally as Don Lee. Over a sequence of rounds contestants are pared down through judged bouts, timed endurance trials, and team challenges that stress fighting skill, strategy, and willpower. Each episode mixes training scenes, behind-the-scenes coaching, and in-ring eliminations, while mentors push the participants to improve technique and stamina. The format keeps outcomes uncertain, and the focus is on who can adapt to escalating intensity to earn the last spot in the ring and the title of champion. Episodes use gritty gyms and arenas to underline stakes.

I AM BOXER premiered in 2025 in South Korea, fronted by Ma Dong-seok, credited as Don Lee. The reality series pairs professional trainers with celebrity contestants, including Dex and Kim Jong-kook, and was produced for a domestic streaming platform.

As of its 2025 release the series has not received major industry awards or nominations. It has been noted in early coverage as eligible for reality or variety categories in regional award shows, and future seasons could change its awards profile if it gains wider critical support or international exposure.

Early episodes generated notable social media attention, with training clips, dramatic knockouts, and Don Lee's coaching moments circulating online. The program fed online fitness conversations, inspired short-form workout videos, and sparked talk show segments in Korea, suggesting a quick pop culture footprint among sports and reality fans.

Critics and viewers have focused on the show's physical intensity, the role of celebrity mentorship, and questions about participant safety in an extreme format. Recurring themes include discipline, resilience, teamwork, and the public performance of toughness. Early responses are mixed, with praise for high-energy production and concern about risk management, while online discussion remains active and divided.