The Brave Yong Su Jeong

Yong Su-jeong makes a living as a home-shopping host while nursing a bigger aim, she wants to build a business that wins people first, money second. Orphaned young, she grew up on the road with a tinkerer named Yong Jang-won and learned to be tough and steady. Outwardly fierce, she is actually warm, awkward, and prone to tears, especially around Ju U-jin, the man she secretly adores. Yeo Ui-ju is a pragmatic ex-soldier who irritates her with his bluntness, yet his awkward vulnerability around alcohol and his emerging feelings complicate things. Family ties and corporate status add unexpected pressure when identities and relationships collide.

Released in 2024, the series was directed by Lee Min-su and stars Uhm Hyun-kyung, Seo Jun-young, Kwon Hwa-woon, Im Joo-eun, and Park Cheol-min. It adapts original TV drama conventions into a modern Korean small-screen setting.

As of now the show has not earned major awards or high-profile nominations. Audience metrics are limited, with a small number of viewer ratings reflecting modest early attention rather than broad industry recognition.

Its cultural footprint is still forming, given the recent release and limited audience sample. The show offers a depiction of a female protagonist working in an everyday retail industry, which may appeal to viewers looking for relatable, work-centered drama rather than glossy corporate fantasy.

Critical and viewer responses are mixed to positive, reflected in a 6.5/10 user score from a handful of votes. Themes include resilience after loss, awkward romantic chemistry, class and family expectations, and the clash between ambition and personal warmth. Performances, especially by Uhm Hyun-kyung, are noted for making the eccentric heroine believable, while the series balances light comedic beats with more serious emotional moments.